Hosting a large-scale event can take a great amount of energy, time, and money. The last thing you would want to do is to fail at engaging your event audience.
There is no denying that when you host an event, there will be hundreds of attendees that will give you the chance to engage them into what services or products that your business is selling. Many attendees can even be potential sponsors for your company. However, the real question is – how do you get their attention? Or more importantly, what technology allows you to increase customer engagement at your event more easily?
Among many different types of technological devices, the latest iPads are the best devices that can maximum customer engagement from your target audience.
Effective Approaches to Increase Engagement Using an iPad
You can use iPads to drive customer engagement towards your business in several ways.
Allow Leads to Capture Your Audience
The hundreds or even thousands of people that come to your event are precious leads that you do not want to lose. A number of applications on an iPad can allow you to easily get the attention of your audience, while also receiving their contact information on-the-spot.
You can hold various competitions or even just a “check-in to get free chocolate” area where your audience can go and participate. Then, by renting an iPad for the event, you can get their contact information while making the whole experience as entertaining as possible for them.
Polls and Surveys
IPads can be a quick tool for you to hold polls and surveys. You can write down easy queries for your attendees and have them select the answers from various easy options. Not only will this be entertaining for your audience, but it can also help you to learn more about their needs related to your services.
For example, if your business is a beauty brand, you can ask your audience about their favorite fruit. Depending on the most popular answer, you can incorporate that specific fruit into your next skincare product. That is how you know what the most popular consumer choice is.
Bring Your Online and Physical Store to the Event
Modern consumers appreciate it when you give them various options to purchase from their brand. Mainly because while some like to shop online, others like to personally go to a store to buy their desired products. Here is how you can implement your online and physical store to an event:
Click-and-collect
The click-and-collect method lets consumers purchase a product online and pick it up from your store. Not only is this technique convenient for your customers, but also helps to drive more traffic towards your physical stores.
Importance of Customer Feedback
Getting feedback on how your customers feel about your products or services is very critical for the growth of your business. By using an iPad, you can make it easy for your consumers to provide efficient feedback. Many brands use iPads to ask the questions from their customers, while some simply ask shoppers to rate their shopping experience before they leave the store.
Conclusion
In conclusion, leveraging iPads at large-scale events can significantly enhance audience engagement and drive meaningful interactions. From capturing leads and conducting real-time polls to integrating online shopping options and facilitating customer feedback, these devices offer versatile solutions tailored to your event’s needs. By embracing this technology, you not only entertain your attendees but also gather valuable insights that can inform your business strategies. Ultimately, iPads can transform your event experience, making it memorable for both your brand and its audience. Don’t miss out on the opportunity to elevate your next event—consider hiring iPads to maximize engagement and success.
